PhotoKina 2018- Cologne Germany

Jeff Mohlman: Key Takeaways from Photokina 2018

Jeff Mohlman is an avid amateur photographer. His favorite subjects include people, beaches, and plants. While he is always on the lookout for the latest and newest cameras and lenses, he still thinks that nothing will ever replace a pair of good eyes when it comes to looking for potential subjects. Jeff Mohlman recently visited Photokina 2018 in Cologne, Germany, and says that exciting times are ahead for both amateur and professional photographers worldwide.

What is Photokina 2018? This annual event, featuring the largest camera and photography equipment manufacturers in the world, is the largest one of its kind. Jeff Mohlman has been visiting Photokina for three years now. While the event has been held every September, future editions of Photokina will be held in May starting next year.

So what were the biggest news to come out of Cologne this year? Jeff Mohlman lists three key takeaways from Photokina 2018:

1. L-Mount Alliance – Panasonic, Sigma, and Leica announced at Photokina 2018 that they will be developing products for the Leica L-Mount. Jeff Mohlman believes that this move was made to counter the Big Three camera manufacturers (Nikon, Canon, Sony), especially in the full-frame segment, and could bring Leica-approved technology to both hobby and pro photographers at significantly lower price points.

2. Ricoh GRIII – The latest in the Ricoh GR family of fixed-lens cameras, the GRIII follows a legacy of compact cameras that offer professional-quality, wide-angle images without the need to swap lenses. Despite its name, the GRIII is actually the seventh iteration of the Ricoh GR Digital, which was first launched in 2005. Jeff Mohlman has actually had the GRII for quite some time, and swears by its versatility, ease of use, and quality. He expects more rave reviews for the GR III, which promises improved resolution at 24.2 megapixels.

3. Canon Shows Off with the PowerShot SX70 HS – While the market for bridge cameras isn’t exactly as “sexy” as the ones for DSLRs and mirrorless cameras, Canon seems to be poised to gain leadership of that market segment with the PowerShot SX70 HS. The SX70 HS, says Jeff Mohlman, is a major upgrade over its predecessor, the SX60 HS, with 20.3 megapixels, 65x zoom, 4K video, and the ability to save images in both RAW and compact RAW formats. It also mimics the look and feel of a DSLR while still maintaining compactness. Its other features, including a flip-out screen, makes it a great camera for both enthusiasts and vloggers.